Services
Online marketing services
Search, social, display, content and web design from one Ann Arbor team. Each service works on its own; together they cover every stage from a customer’s first search to the moment they get in touch.
What we do
Choose a service to see what is included, how we work and whether it is the right fit for your business right now.
Search Engine Optimization
Technical fixes, content and local signals that help the right people find you in Google.
- Technical audits and fixes
- Local SEO and Google Business Profile
- Content and link earning
Pay-Per-Click Advertising
Google Ads and Microsoft Ads campaigns built around cost per lead, not clicks.
- Google Ads and Microsoft Advertising
- Conversion tracking set up first
- Budgets built on cost per lead
Social Media Marketing
Paid and organic social on the platforms your customers actually use.
- Paid campaigns on the right platforms
- Organic content plans
- Audience targeting and retargeting
Display & Programmatic Advertising
Banner, video and retargeting campaigns that keep your brand in view.
- Banner and video campaigns
- Retargeting past visitors
- Brand-safe placements
Content Marketing
Articles, guides and landing pages written to answer real customer questions.
- Articles, guides and landing pages
- Editorial calendars
- Content that supports SEO and ads
Website Design & Development
Fast, accessible websites built to turn visitors into inquiries.
- Mobile-first, accessible design
- Fast, search-ready builds
- Pages designed to convert
How it fits together
One plan, every stage of the customer journey
Channels work best when they hand customers to each other. This is how we think about the jobs each one does.
Be found
SEO and pay-per-click put you in front of people already searching for what you offer.
Be noticed
Social and display advertising reach people before they search, and build familiarity with your name.
Be chosen
Content answers the questions people ask before they buy, and shows you know what you are doing.
Convert
A fast, clear website turns all that attention into calls, bookings and sales, and measures each one.
Frequently asked questions
Do I need all six services?
Almost certainly not, at least not at once. Most businesses get the best return by doing one or two channels properly before adding more. We will recommend a starting point based on your goals, budget and timeline.
How do you decide where to start?
We look at where your customers come from today, what a new customer is worth, how quickly you need results and how well your website converts visitors. That usually points clearly to one or two priorities.
Can I start with one service and add others later?
Yes. Many plans start with a single channel, such as paid search for quick inquiries or a website rebuild, then add SEO, content or social once the foundations are in place.
Not sure where to start?
Tell us about your business and goals. We will recommend the one or two services likely to make the biggest difference first.